Director, Strategic Communications




Develop messaging and content for both the public and emergency physicians that promotes ACEP priorities across communication channels based on an established communication plan. Guide and contribute to the production of print and online publications in partnership with internal teams, outside vendors and members and leaders. Strengthen the public reputation of ACEP as a thought leader. Develop goals, objectives, budgets, structure, and operational procedures for communications projects as needed. Manage staff in pursuit of goals.

Characteristic Duties and Responsibilities

  1. Serve as a strategic messaging expert, content generator and author (e.g., ACEP Now articles, short promotions, web content, emails, social media, public relations initiatives, etc.) in promoting clinical advances and emergency medicine research; positioning ACEP as a thought leader and arbiter of solutions for improving emergency care; prioritizing key issues including boarding and crowding, ED violence, EM workforce, physician wellness; showcasing the diversity of ACEP members; and serving as a bridge between public and member-facing messaging.

  2. Serve as the managing editor of ACEP Now and set the editorial calendar in conjunction with the medical editor and the Managing Director of Content & Communications Integration; supervise content creation, layout and production and consultants, as needed.

  3. Create public strategies that enable ACEP to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the national news media, decision makers and key influencers. Develop strategy around media outreach and activate staff around the coordination and development of press events, press releases, editorials, fact sheets, talking points, letters to the editor and speeches.

  4. Collaborate with the SVP Communication and Managing Director of Content & Communications Integration on proactive story telling efforts, crisis communications, strategic member marketing content and priority leader messaging.

  5. Serve as a strategic liaison between ACEP’s family of publications, engaging with ACEP Now, Annals and JACEP Open staff and leadership to ensure alliances, cross promotion, and synergy between all three.

  6. Lead the development of an enhanced network of experts and spokespersons and update the existing systems to better harness and track member voices, proactively pitched and reactively provided, in internal and external messaging.

  7. Coordinate an annual Editorial Advisory Board meeting in conjunction with ACEP's annual meeting. Work with the ACEP Now Medical Editor-in-Chief to communicate with volunteer board members and facilitate any projects or initiatives for the editorial advisory board.

  8. Engage with leaders and members through Committees and Sections to identify important issues/topics, uncover possible sources or emerging trends, and share member’s personal stories, as appropriate. Ensure consistency of messaging between external and internal communications.

  9. Manage DC communications staff to:

    1. Conduct media outreach and respond to inquiries as well as planning media training for ACEP’s Board of Directors, chapter leaders and spokespersons in communicating with external audiences.

    2. Promote Annals of Emergency Medicine and JACEP Open articles, including regular news releases, interviews, and promotion across external and internal channels in alignment with Annals staff, editorial board and authors.

    3. Liaise with the advocacy staff to ensure promotion of ACEP work is part of an overarching communications content strategy.

    4. Push content out across all channels, with message alignment for internal and external audiences.

    5. Identify communication needs that require for outside consulting support, negotiate rates and manage projects.

  10. Attend meetings and conduct work as assigned.

Relationships and Contacts

Reports to:

Senior Vice President, Communication


Sr. Content Manager, Project Manager

Internal Contacts:

Staff in all departments

External Contacts:

Members, chapter executives and leaders, Board of Directors and other leaders, publisher staff, other associations, vendors, and consultants

Required Education and Experience

  1. Bachelor's degree in journalism, communications, public relations or a related field, or equivalent experience.

  2. Eight to ten years’ experience demonstrating excellent written communication skills, with priority given to managing and writing for a periodical publication, website, or equivalent.

  3. Five years’ experience managing public relations campaigns with an emphasis on media relations.

  4. Five years managing staff.

Other Desired Qualifications

  1. Familiarity with issues in heath-related issues, emergency medicine and organized medicine.

  2. Experience working in an association.

  3. Ability to initiate and manage complex projects simultaneously, including the ability to respond successfully under deadline pressures.

  4. Critical thinking skills.

  5. Reliable execution of responsibilities.

  6. Good people skills that include being able to work collaboratively.

  7. Web publishing experience.

We are an equal opportunity and E-Verify employer who offers a competitive salary, an excellent benefits package, a retirement plan and more.

If you have questions regarding this position or would like to submit your resume, please contact us.

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