If the national press calls, call ACEP’s PR Department first. As ACEP’s primary spokesperson, the President may want to handle the call or designate specific members to handle the topic.
Most reporters are on deadline. You must be reliable and accessible to conduct media relations activities.
Coordinate interviews with your hospital.
Learn your hospital’s rules for conducting media relations. Develop relationships with your hospital’s public relations staff and coordinate your activities with them. Make them aware you are media trained and interested in doing interviews.
Identify yourself as an ACEP spokesperson.
If ACEP coordinates the interview, please identify yourself as an ACEP spokesperson (or your State Chapter), as well as for your hospital. If your hospital coordinates the interview, mention ACEP if possible.
Read ACEP policy statements, fact sheets, and talking points.
Before the interview, visit ACEP’s Web site. Fact sheets and talking points are available on a wide variety of topics. Annals of Emergency Medicine also is a valuable source of data and information.
Keep messages consistent.
When emergency physicians communicate consistent messages at the national and state levels, the specialty is seen as united, which increases its effectiveness.
Participate in training.
ACEP offers media training and presentation training each year at Scientific Assembly and the Leadership and Legislative Issues Conference. ACEP’s spokepersons must participate in at least one media training session.
For media assistance, call ACEP’s Public Relations Department at 800-320-0610, ext 3008.