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Wouldn’t it be great to display your message on a billboard where thousands of drivers could see it every day? Imagine seeing a large, colorful sign saying emergency physicians are specialists or are "medicine’s front line." While actual roadside billboards may be out of your financial reach, there are many forms of advertising you may consider to effectively deliver your messages.
Billboards come in many sizes. Mini-boards are often a smaller version of a billboard and are often displayed on shopping carts, inside buses and subways, and on park benches. Community and civic-center bulletin boards and stadium advertising are just a few more ways to creatively advertise. Depending on your budget and message (e.g., promoting a one-time event vs. delivering a safety message), you may consider various forms of advertising.
Use billboards or mini-boards to:
Local billboards provide message frequency and are an excellent tool for building awareness. Here are some tips for placing billboards in your area:
"Bill stuffers," also known as bill inserts, bill enclosures, or print public service announcements, are promotional pieces inserted into mailing envelopes. These pieces are a form of direct mail and are often used by utility companies, retail businesses, and many others to advertise.
Use a bill stuffer to:
Bill stuffers are an easy and cost-effective way to send public education messages. Local newspapers, magazines, and corporate and community newsletters include them in their mailings. Bank and utility companies include them in their bank statements, bills, and employee paychecks. Speak to representatives of these kinds of organizations about including your bill stuffer in their mailings. In addition, speak to the manager of your local grocery or pharmacy about distributing it with customer receipts. You also can ask local businesses to include bill stuffers along with their employees’ paychecks. Your hospital can send bill stuffers along with patients’ bills.
The size of your bill stuffer will vary depending on the size of the envelope. Before you create a bill stuffer, contact the company’s billing department to obtain the correct size. Common sizes include 7.5" x 2.5", 8" x 4", and 4.5" x 3.75". Check your mail, and keep samples of bill stuffers to help you decide which size you want to use.
Talk with your hospital’s public relations department about creating a bill stuffer with your message and getting permission to use the hospital’s logo. The design and printing of a bill stuffer may vary depending on the complexity of layout, quality of paper, and kinds of graphics, so always consider your budget before designing one. Your bill stuffer can have a powerful impact, whether it’s a black-and-white design or an eye-catching, but more costly, full-color format. A black-and-white bill stuffer easily can be duplicated on colored paper to attract attention in the envelope.