Create, review, edit, post, and manage content for ACEP social media channels. Design and execute a targeted, measurable strategy to enhance ACEP’s digital presence and social media engagement. Interact with marketing to ensure message consistency and amplification across channels. Analyze engagement data and identify trends in member interactions to enhance channels effectiveness.
Develop and execute a comprehensive social media strategy to enhance ACEP presence, strengthen our branding and increase engagement.
Proactively generate new ideas and implement ways to use digital communications to tell the ACEP story including social media posts, blogs, videos, and podcasts etc.
Create original text, social cards and video content, manage posts and respond to followers.
Effectively use social listening software to monitor trends and issues in emergency medicine and track negative chatter about emergency medicine, emergency physicians and ACEP.
Measure and monitor social media metrics to increase engagement. Analyze data for potential trends and insights that can guide content development. Assist in the creation of metric dashboards and produce regular performance reports.
Ensure brand consistency and accuracy in look and tone across social media channels.
Guide ACEP’s rapid response team on social media engagement and provide input on ACEP’s crisis communications efforts, as necessary.
Strengthen ACEP’s brand by directly interacting with members through their social media accounts, strengthening relationships with emergency physicians and increasing loyalty to ACEP.
Work with marketing to integrate promotional messages with consistency across all channels.
Coordinate, train, grow and guide ACEP’s social media community, including meeting ambassadors, emerging and existing leaders at the state and national level. Develop and update ACEP’s social media policies.
Develop social cards, short videos, infographics, and other visuals, in-house or with external vendors, as needed.
Ensure content is aligned with ACEP brand and compliant with the copyright laws.
Perform other duties as assigned by supervisor.
Managing Director of Content & Communication Integration
All ACEP executive staff, ACEP’s President and Board of Directors, internal Communications Department staff, Policy Division staff
ACEP leaders and members, government leaders, media, general public, other medical organizations and institutions, external vendors
Bachelor’s degree in public relations, journalism, marketing or a related field or equivalent experience.
Proven work experience as a social media manager.
Hands-on experience in content and channel management and social strategy development.
Experience with video editing and web design.
Strong writing and editing skills.
Solid knowledge of online marketing channels, SEO, analytics.
Demonstrated ability to accurately comprehend and translate difficult or complex information into concise, compelling messages across social channels.
Familiarity with emergency medicine and health care issues.
Experience managing YouTube, TikTok, and Instagram accounts.
Ability to initiate and manage multiple projects simultaneously.
If you have questions regarding this position or would like to submit your resume, please contact us.