Executes strategic, integrated marketing campaigns under the direction of public relations and marketing teams. Works closely with designers, internal customers, affiliates, and technology services to ensure campaigns align with ACEP’s strategic plan. Assists in promoting educational products, meetings, and the benefits of membership through several marketing channels, including but not limited to direct mail, email, print, website, and social media advertising. Serves as a marketing resource for the Emergency Medicine Foundation, the Emergency Medicine Residents Association, and the Society of Emergency Medicine Physician Assistants. Assists staff and member leadership to increase awareness of emergency medicine’s vital role in our health care system.
Coordinate and collaborate with ACEP staff teams to understand purpose and goals for a variety of ACEP products, meetings, resources, tools, events, programs, etc. Translate those needs to the Communications Strategy team for integration into ACEP’s content strategy.
Contribute to the Marketing team’s comprehensive, integrated marketing plans to promote and effectively target sales for ACEP’s products, membership, meetings, and more.
Assists with the production and distribution of direct mail and email, under supervision of the Marketing Director, to grow sales ACEP products, meetings, membership and more.
Collaborate with the Communications team to grow sales and increase awareness of ACEP related websites, social media advertising and external advertising to targeted audiences.
Assist in the marketing and management of affinity partner relationships, ensuring that contract deliverables are fulfilled, metrics are reported, and new partnerships are identified.
Work with various staff members and the Marketing and Communications teams to plan for and occasionally represent ACEP at exhibit spaces during industry conferences.
Work with Director of Communication Analytics to gather weekly marketing campaign statistics and sales, and serve as the liaison to translate those for various ACEP staff. Provide staff teams with analysis regarding the effectiveness of promotions and recommended suggestions from the Communications Strategy team to adjust campaigns accordingly based on user data, feedback, and results.
Work with Marketing Director to monitor budgets for areas of responsibility; maintain copies of affinity partner royalty agreements, monitor royalty payments, and resolve discrepancies.
Collaborate with Corporate Development, EMF, CEDR and other ACEP departments to strengthen communications and marketing efforts. Suggest marketing guidance when needed.
Provide marketing assistance for SEMPA and CORD’s annual meetings.
Remain knowledgeable about new products, services, events, and tools available to the emergency medicine specialty. Suggest trends in emergency medicine market and monitor competitors.
Attend education and/or business conferences as assigned.
Perform other duties as assigned by supervisor.
Marketing Director, Communications
Educational Products and Meetings, CEDR, Corporate Development, Emergency Medicine Residents’ Association, EMF, Finance, Member Care Center, Staff Services, Technology Services
Printing companies, mailing services; warehouse/fulfillment vendors; affinity partner representatives; exhibitors; marketing consulting firms; chapter executives; freelance designers
Bachelor’s degree in marketing or business or equivalent related experience
Three to five years’ experience in marketing, preferably in health care education, events or association marketing
Three to five years’ experience in direct mail marketing, digital marketing and marketing analytics
Experience balancing and monitoring project budgets
Extensive use of Microsoft Office programs (i.e., Word, Excel, PowerPoint) and Web applications
CRM experience, preferably with Microsoft Dynamics
Experience building segmented marketing lists and designing marketing emails
Experience working with a team to build marketing campaigns and strategy
Publishing, advertising, customer service, or retail management experience
Association management experience
SEO/SEM and Google Analytics experience
Web content editing experience
Self-starter, able to make independent decision
Excellent oral and written communication skills
We are an equal opportunity and E-Verify employer who offers a competitive salary, an excellent benefits package, a retirement plan and more.
If you have questions regarding this position or would like to submit your resume, please contact us.