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Managing Director of Communication Strategy

DEPARTMENT

Communications
BASIC FUNCTION

Create and implement cutting-edge strategies and initiatives that raise awareness of ACEP’s impact, priorities and successes and position ACEP as a thought leader in emergency medicine across all communications channels. Direct and mobilize communications staff to take an integrated communications approach to organizational responses to news of the day, along with the proactive identification of opportunities to advance the organization’s communications priorities. Foster relationships with external communications partners to leverage opportunities for exposure, growth and collaboration. Foster employees’ professional growth, instill creativity and ensure accountability.

Characteristic Duties and Responsibilities

  1. Secure earned, owned and paid media coverage that supports ACEP and positions ACEP as the go-to voice in emergency medicine.

  2. Consistently develop stories and proactively pitch them to all relevant medium; cultivate ACEP members able to effectively communicate the story of emergency medicine in a meaningful way to the news media, decision-makers and the public.

  3. Develop and implement customized strategic plans on behalf of ACEP/ACEP’s president, executive director and other leaders — manage multiple activities, coordinating among all stakeholders, preparing talking points and other public communications such as op-ed articles and letters to the editor, etc.

  4. Direct and monitor media coverage of ACEP and evaluate current events for potential impact issues surrounding emergency medicine.

  5. Lead in the development and implementation of ACEP’s crisis communications plan to protect the image of emergency physicians and ACEP. Make decisions and employ tools to target effective solutions to negative news stories, social media crises, and other rapid response type situations.

  6. Maintain relationships with key reporters, producers, editorial writers, bloggers and influencers on key content surrounding emergency medicine and ensure ACEP messages and messengers are present across news platforms.

  7. Create and manage effective communication strategies to influence policy and enhance meaningful relationships with targeted, high-level external audiences, including the national news media and key influencers such as Congress, the administration and policy elites.

  8. Identify, oversee and participate in cross-divisional and cross-organizational working groups on priority issues, ensuring key domain and subject-matter experts are engaged to help create integrated communications strategies on key issues surrounding emergency medicine.

  9. Manage staff and vendor resources to ensure that priority issues, rapid response moments and institutional needs have appropriate strategic communications support.

  10. Manage vendors, consultants, and freelancers whose efforts support communications priorities within allocated budget for the department.

  11. Be available during off hours to direct rapid response and crisis communications.

  12. Define measurable objectives and monitoring performance of efforts to proactively drive consistent messaging and themes which garner high visibility for ACEP and emergency physicians.

  13. Work in concert with the Communications Division Strategy Team to provide communications advice to College leadership, chapters and staff with analyses and recommendations about issues and strategic goals.

  14. Collaborate with ACEP’s Chief Development Officer to help secure and implement corporate-backed public education campaigns and materials.

  15. Oversee the development and execution of communication trainings for ACEP leadership, members and chapters.

  16. Attend business and educational meetings as assigned.

Relationships and Contacts

Reports to:

Senior Vice President for Communication

Supervises:

Senior Content Manager, Senior Digital Manager, Project Manager

Internal Contacts:

Executive Director; Public Affairs staff; IT staff; senior staff; Communications Division staff; directors in each line of service

External Contacts:

Media; Board members; ACEP members including the Communications Committee; chapter staff and officers; national medical and health policy reporters; national health, policy, and advocacy organizations, medicine and health care policymakers, corporate senior staff and communications staff, communications directors and senior staff of other associations, communications directors and other staff on Capitol Hill

Required Education and Experience

  1. Bachelor's degree in journalism, communications, or public relations or equivalent related experience.

  2. Eight to ten years managing public relations programs with an emphasis on media relations.

  3. Five years managing social media programs, website content strategy, crisis communications; employee supervision; thorough understanding of national print and broadcast operations.

  4. Demonstrated ability to initiate and manage complex projects simultaneously; ability to respond successfully under tight deadlines in a fast-paced environment.

  5. Excellent writing and verbal communications skills.

Other Desired Qualifications

  1. Membership association experience.

  2. Understanding of health policy and emergency medicine issues.

  3. Ability to communicate complex medical jargon into layperson’s language.

  4. Brand management experience.

We are an equal opportunity and E-Verify employer who offers a competitive salary, an excellent benefits package, a retirement plan and more.

If you have questions regarding this position or would like to submit your resume, please contact us.

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