ACEP ID:

Director, Education Products

Division

Educational Products

BASIC FUNCTION

Responsible for the overall strategy, development, production, evaluation, and improvement of educational products in multiple formats.

Directs the Department’s business processes specific to educational products. Directs educational needs analysis, technology assessment and product development. Recommends and supports implementation of best practices in educational technology.

Characteristic Duties and Responsibilities

  1. Directs the needs assessment strategy for educational programming, to include monitoring the emergency medicine environment; soliciting input from the Education Committee; maintaining current information on state and facility CME requirements; surveying members to determine their educational needs; evaluating product feedback; and analyzing other information sources to reveal needs and trends.
  2. Directs the educational product portfolio, to include researching new business and product opportunities; developing product business cases; conducting market and financial analyses; recommending new products; determining which products to include in the product line; evaluating product performance; managing product life cycles; developing and monitoring budgets; and aligning the marketing strategy to increase sales and revenue.
  3. Implements the product development strategy, to include selecting product formats; establishing content objectives; ensuring that products achieve content objectives and quality standards and meet member need; and supervising the development and production work of staff and contractors.
  4. Implements best practices in educational technology to deliver educational products, to include establishing delivery channels; maximizing delivery platforms to make products easy to find and purchase; integrating delivery channels with customer and financial systems; managing relationships with third-party providers; and improving the user experience.
  5. Evaluate and identify appropriate technology platforms for delivering the association’s educational services.
  6. Implements personalized learning, to include implementing an assessment to identify individual learner needs; developing a recommendation engine to direct learners to content that matches those needs; improving the quality of the recommendations and learner engagement; and developing new content to meet previously unidentified learner needs.
  7. Share knowledge, mentor, and educate the organization’s elected leaders, members, and staff with regard to educational, technological, and digital vision / strategy, opportunities, and challenges.
  8. Implements innovations and improvements to position ACEP as a leader in emergency medicine knowledge and education, to include monitoring the environment to identify current and emerging competing services and providers; identifying opportunities for innovation; assessing marketplace obstacles and technical hurdles to business success; ensuring that the ACEP education delivery channels and products emulate best practices in field; and enhancing the user experience for all products delivered digitally.
  9. Identify opportunities and risks for delivering ACEP products and services, including identification of competitive services, opportunities for innovation, and assessment of marketplace obstacles and technical hurdles to business success.
  10. Continually improves the customer experience for digital learning, to include marketing; product design, development, production, delivery; and customer service.   
  11. Collaborate with senior management, appropriate section and committee chairs, and all College staff to translate ACEP’s education mission into programs. Collaborates with other content producers to identify intellectual property that aligns with the content strategy and that can be made available through the ACEP delivery channels. Provides instructional design guidance to staff and content owners as needed.
  12. Maintains and implements up-to-date knowledge of technology standards, to include studying industry trends; identifying emerging technologies and best practices; identifying trends and evolving behavior that supports or impedes ACEP’s success; and evaluating and implementing appropriate platforms, systems, and channels to ensure the growth of ACEP education delivery in digital formats.
  13. Assists Tech and Member Services departments to help resolve technical/LMS problems in a timely and cost-effective manner.
  14. Manage the learning management system and the relationship with the host vendor to deliver expected function and user experience.
  15. Oversees CME accreditation services for both internal and external customers, ensuring activity compliance with ACCME, AMA, and ACEP guidelines. Recommends and implements best practices for application processing, activity compliance and customer service.
  16. Ability to build multimedia courses, products and catalogs to deliver content through the learning management system.
  17. Oversees the strategy, analysis, and implementation of ACEP’s podcast network.
  18. Develops and manages budgets for all areas of responsibility.
  19. Serves as staff liaison to the Online Education Subcommittee and other member groups as assigned.
  20. Monitors the CME and e-learning environments and emerging technologies; attends education and professional development conferences; recommends and implements improvements
  21. Performs other duties as assigned.

Relationships and Contacts

Reports to:

Senior Vice President, Educational Services

Supervises:

Editorial Director, PEER and EM Modules; Senior Manager, Digital Publishing and Publications; Accreditation Manager, Multimedia Editor, and Education Project Manager

Internal Contacts:

Educational Meetings; Finance; Member Communications and Marketing; Grants and Corporate Relations; Staff Services; Technology Services, Scientific Journals, Clinical Affairs and Practice Management, Academic Affairs, Quality and Clinical Registry; Member Services; Managed Organizations (EMRA, SEMPA and CORD); Chapter Services

External Contacts

Learning Management System vendor; CME Management Software vendor; accrediting and licensing organizations; chapter leaders and staff; CME providers; third-party content and service hosts; commercial publishers; other education providers; application developers; other vendors; authors; editors; customers; Education Steering Committee and subcommittees; ABEM; College leaders and other members; other association staff, vendors and agents.

Required Education and Experience

  1. Master's degree in educational technology, education, business, or a related field or equivalent related experience
  2. Five years’ experience in implementing digital educational, technological, and digital strategies aligned with organizational mission and within expected timeline and budget.
  3. Demonstrated experience developing and implementing organization-wide educational, technological, and digital strategies aligned with organizational mission and within expected timeline and budget.
  4. Expertise in negotiation techniques and fiscal management.
  5. Strong technology acumen. Especially with online learning platforms.
  6. Experience in applying instructional design and adult learning principles
  7. Using multimedia and graphic design and in building SCORM-compliant courses using authoring tools such as Storyline, Captivate 8 or 9, DominKnow Learning (Claro, Flow), Litmos Author
  8. Working with a learning or content management system (preferably Crowd Wisdom)
  9. Project management including developing project plans and schedules, meeting deadlines, adapting to changing priorities, and managing budgets
  10. Ability to anticipate, identify, analyze, and capitalize on growth opportunities

Other Desired Qualifications

  1. Experience in a large medical or scientific nonprofit organization preferred.
  2. Excellent oral and written communication skills
  3. Knowledge of best practices for online and mobile learning
  4. Experience developing education products in a variety of formats
  5. Experience integrating an LMS with a CRM or customer database
  6. Experience using assessment or evaluation tools to improve products
  7. Teaching experience
  8. Website content editor experience, preferably with the EpiServer platform
  9. Experience working with Microsoft CRM
  10. Excellent interpersonal skills and ability to work collaboratively
  11. Experience in marketing
  12. Self-starter, able to make independent decisions
  13. Service oriented
  14. InDesign, Photoshop, processing images for the web, image editing
  15. HTML, CSS, visual editor, responsive web design, CMS

We offer competitive salary, excellent benefits package, retirement plan and more.

If you have any questions or would like to send your resume, contact us here.

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