ACEP ID:

Web and Communications Manager

DEPARTMENT

Management Services

BASIC FUNCTION

Responsible for managing, monitoring, and recommending improvements for assigned organizations marketing efforts across multiple platforms. Develops and manages multiple member communication channels and publications. Provides web editing services to ensure dynamic, timely, and up‐to‐date content is featured. Leads the production of email, print, video and digital communications. Curates, develops, and repurposes content for distribution. Assists Management Services staff in other account management activities for assigned organizations.

Characteristic Duties and Responsibilities

  1. Creates and manages the deployment and analysis of marketing emails, email newsletters and promotional messages in daily news briefs.

  2. Develops and executes promotional and social media campaigns to increase awareness of organization events, member benefits and publications. Coordinates with staff and volunteers to extend social media brand and presence.

  3. Curates and/or creates new and relevant content for organization websites using the CMS, ensures best practices are adopted, including cataloging and organizing of existing resources of interest to the membership. Ensures that website content aligns with the strategic
    communication goals and implement strategies to keep content fresh and dynamic. Maintains review schedule for editorial content featured on websites and social media channels.

  4. Provides digital graphic art production for the website and seek out ways to integrate multimedia content, including still images, animation, audio and video as appropriate.

  5. Produces video and photography projects including the pre‐production work, shooting and editing to project completion.

  6. Identifies needs for freelance writers, graphic designers, photographers and videographers. Request bids and manage projects assigned to them. Develops and monitors the budgets of these vendor partners.

  7. Serves as the Community Manager across multiple organizations, monitors all community communications and libraries as well as maintains document repositories and other collaborative sharing portals.

  8. Serves as staff liaison to assigned committees.

  9. Creates templates for slide decks and collates slides for display at meetings.

  10. Assists with marketing by conducting research; building email templates; creating and managing marketing lists; coordinating with printers; utilizing MailChimp and ClickDimensions and working with mail houses to distribute marketing pieces; and other activities as assigned. Implements digital event strategy to extend reach of educational courses held at live and virtual meetings.

  11. Assists in developing project plans and budgets, provides copy‐editing, solicits and develops content and manages the production process for assigned publications, including monthly enewsletters in conjunction with volunteer leadership.

  12. Continually monitors emergency medicine, general healthcare topics, workforce issues, medical education (including FOAMed), and residency training, academic teaching environments and other emergency medicine organizations in order to stay up to date on issues of interest to the membership and appropriately respond to inquiries.

  13. Leads production of materials and applications for educational meetings, including preparing handouts and other materials; updating print, online and mobile application schedules and content; and other activities as assigned.

  14. Prepares and builds conference website and mobile app for conference, assist in processing meeting/conference registrations, working with CRM, Impexium, EpiServer, CVENT, and thirdparty registrars or other systems as needed.

  15. Helps create the marketing guide or prospectus for exhibitors.

  16. Performs onsite conference duties including room set up; registration assistance; social media; assisting with social events; distributing, collecting and/or monitoring evaluations; A/V set up; taking photos or videos; monitoring signage; assisting with exhibits; assists with preparations for and shipments to meetings, conferences and exhibit events; and other activities as assigned. Travel to meetings as assigned.

  17. Drafts and/or edits written communications (e.g. reports,  correspondence, guidelines) as assigned. Develops project plans, manage budgets and supervise vendors as assigned.

  18. Responds to routine telephone and email inquiries from members and others regarding member benefits, events, and services. Works with other staff members on projects of mutual interest to ensure efficiency within the College.

  19. Performs other duties as assigned by supervisor.

Relationships and Contacts

Reports to:

Managing Director, Education and Management Services

Internal Contacts:

SEMPA Executive Director, CORD Executive Director, CORD Operations Manager, Managed Orgs Coordinator, Managed Orgs Meeting Manager, ACEP Communications/Marketing, Corporate Development, Tech Services, Finance

External Contacts:

SEMPA Board of Directors; SEMPA Committee leaders; SEMPA members; CORD Board of Directors; CORD Committee leaders; CORD members; other emergency medicine associations (including ACEP, SAEM, EMRA, AAEM, AAEM/RSA, ABEM, and others) accrediting institutions (ACGME, AOA, AAMC and others), hospitals, vendors, physician groups, universities, faculty, public and government‐related medical entities

Required Education and Experience

  1. Bachelor’s degree in marketing, communications, public relations or a related field, or equivalent experience

  2. Three years related experience working in social media channels, websites and digital publications

  3. Working knowledge of Word, Excel, PowerPoint, Outlook, G‐Suite, and virtual meeting platforms such as Zoom and Teams

  4. Intermediate to Advanced understanding of social media platforms (Facebook, Twitter, Instagram, Linkedin)

  5. Basic to Intermediate design skills using Canva or the Adobe Creative Suite (InDesign, Illustrator, and Photoshop)

  6. Creativity, attention to detail, and writing skills are all key to the position

  7. Experience with association content management systems such as Microsoft CRM, Impexium or others

  8. Working knowledge of HTML and CSS

  9. Experience with newsletter software such as Mailchimp and ClickDimensions

  10. Time management skills and the ability to be flexible in a fast‐paced environment

  11. The ability to work independently and as a team

  12. Effective communications with a high level of accuracy including proofreading and editing

  13. Proficiency with web content management systems, Microsoft products, and databases and a variety of software programs such as desktop publishing; graphics programs and social media applications

  14. Project management and ability to meet deadlines

  15. Communicating effectively with a high level of accuracy

  16. Ability to travel as required. Anticipate 3 times per year from 2 to 8 days duration.

Other Desired Qualifications 

  1. Flexibility to adapt to changing priorities

  2. Understanding of medical terminology

  3. Experience and knowledge in emergency medicine, healthcare and /or organized medicine

  4. Ability to work independently

  5. Highly organized, detail‐oriented and have initiative

  6. Ability to interact well with members and volunteers

We offer competitive salary, excellent benefits package, retirement plan and more.

If you have any questions, please contact us.

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