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Digital Public Relations Manager

DEPARTMENT

Public Affairs

BASIC FUNCTION Promote ACEP thought leadership among target audiences through strategic use of digital communications, including website, social media and video.

Characteristic Duties and Responsibilities

  1. Engage national reporters to advance ACEP’s strategic agenda, including responses to negative stories or news trends.

  2. Manage and expand ACEP’s external social media accounts (including Facebook, Twitter and YouTube), engaging national reporters, members of the public, emergency physicians and thought leaders on issues in health care and emergency medicine.

  3. Monitor social media for trends in health care media coverage, as well as for negative chatter about emergency medicine, emergency physicians and ACEP. Post on behalf of activities generated by ACEP’s Public Affairs office, including political advocacy and public education.

  4. Develop social cards, infographics, designed one-pagers, to elevate ACEP’s profile among external audiences.

  5. Oversee ACEP Public Affairs video production for external communications. Shoot and edit videos and oversee promotional strategies for those videos. Supervise outside consultants in support of video production.  

  6. Direct updates and manage content for ACEP’s external website. Refresh content, drive web traffic and ensure accuracy and consistency with ACEP’s policies. 

  7. Promote media coverage and social media attention for ACEP’s journals Annals of Emergency Medicine and JACEP Open using communications tools, such as news releases, audio news releases, Twitter and media relations.

  8. Recommend and develop other public education projects to disseminate ACEP key messages such as audio news releases, public service announcements, public education campaigns and public education materials.

  9. Maintain effective partnership with the member communications department.

  10. Perform other duties as assigned by supervisor.

Relationships and Contacts

Reports to:

Public Relations Director

Internal Contacts:

All ACEP executive staff, all Public Affairs Division staff, ACEP’s President and Board of Directors, internal Communications Department staff, Policy Division staff.

External Contacts

ACEP leaders and members, government leaders, media, general public, other medical organizations and institutions

Required Education and Experience

  1. Bachelor’s degree in public relations, journalism, or a related field or equivalent experience
  2. Five years communications experience, including digital media experience
  3. Experience with developing social media strategy to promote public education or policy goals, including use of monitoring platforms
  4. Experience with professional-grade videography and video editing, including use of video editing software, preferably Final Cut
  5. Experience with graphic design and developing social cards and infographics
  6. Demonstrated ability to accurately comprehend and translate research into concise, compelling messages
  7. Demonstrated editing and writing skills for news releases, public education materials, editorials, fact sheets, talking points and articles, using creative news angles

 

Other Desired Qualifications 

  1. Familiarity with emergency medicine and health care issues
  2. Ability to identify news hooks and translate complex issues into language the public can understand
  3. Ability to initiate and manage multiple projects simultaneously

We offer competitive salary, excellent benefits package, retirement plan and more.

If you have any questions or would like to send your resume, contact us here.

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