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EMRA Marketing and Special Events Manager

DEPARTMENT Management Services
BASIC FUNCTION Provide project management, marketing leadership and team infrastructure strategy across all functional areas of the EMRA team. Drive marketing, special events, branding and public relations activities to support EMRA’s success. Track and motivate adherence to required timelines and schedules, including event deliverables, maintenance schedules for internal and external media (website, social media, etc.); coordinate outbound communications to members and other stakeholders; assist EMRA Executive Director and EMRA staff in membership and special project marketing to internal and external audiences.

Characteristic Duties and Responsibilities

  1. Develop, plan and execute marketing, communications, branding and public relations plans for all aspects of EMRA programs (not including EM Resident magazine), events, meetings and membership, including brand positioning and support, house ads, development and enforcement of graphic standards and promotions of EMRA to its audiences and stakeholders.

  2. Create the strategy and executes social media campaigns to extend EMRA social media brand and presence. This includes a multi-channel strategy to promote member value and engagement, and to increase membership, member and sponsor recognition.  Coordinate with ACEP to complement messaging about meetings, products, and educational opportunities as appropriate. 

  3. Using social media segmentation, develop and execute a strategy to reach EMRA member segments with appropriate and timely messages.

  4. Define and analyze metrics that inform the success of social media strategies.  Based on these regularly-gathered metrics, adjust social media strategies to increase user engagement.  

  5. Produce video and photography projects including the pre-production work, shooting and editing to support the social media and website strategy.

  6. Serve as a content author on the EMRA website, including testimonials and the ability to use the content management system. Ensure the EMRA website aligns with the strategic communication goals and implement strategies to keep content fresh and dynamic.

  7. Provide digital graphic art production for the website and seek ways to integrate multimedia content, including still images, animation, audio and video.

  8. Executes EMRA Human Trafficking Awareness campaign, Health Policy Journal Club, Voter Registration and other campaigns and programs as directed.

  9. Executes stakeholder campaigns such as EMRA Chit Chat to Program Coordinators.

  10. Facilitates and manages quarterly Marketing Summits with the EMRA team to drive our multi-channel marketing strategy.

  11. Manage vendors that supply graphic design, printing, photography, marketing and promotional services to the organization, except for the magazine and clinical resources. Additionally, manage contracted vendors to provide fulfillment and design services;

  12. Manage EMRA special events/campaign such as the EMRA Quiz Shows, SIMWars, EMRA 20 in 6 Resident Lecture Series, Awards Programs, EM Day of Service and others as assigned.  Create and execute a marketing plan for each event/campaign to recruit participants, audience members and member engagement.  Refresh each campaign regularly to maintain excitement for each event.

  13. Market the emCareers.org campaign to increase job seeker traffic and revenue to the Association.

  14. In collaboration with the Managing Editor, develop, execute and manage EMRA’s marketing efforts to external audiences such as other medical specialties and stakeholders.

  15. Manage graphic design vendors to create new member kits components and graphics to support EMRA special events and campaigns.  Ensure designs meet EMRA brand standards, vendors deliver product within the required timeframe and within budget.

  16. Manage creation of EMRA kits to emergency medicine interest groups. Ensure creative design and kit delivery adheres to EMRA branding standards.  Manage vendors to fulfill EMIG kits to ensure kits are distributed in a timely manner and within budget. 

  17. Manage affinity partner relationships including facilitating annual business reviews and using this data to improve member benefit activation.  Create and implement marketing strategies for affinity partners. 

  18. Serve as staff liaison to the EMRA Committees as assigned by providing orientation and advice to Chair and members; coordinating and supporting efficient committee meetings and activities; preparing appropriate background information and tracking committee actions; identifying potential problems; advising Executive Director and monitoring committee compliance with EMRA policies and procedures. 

  19. Create EMRA’s annual End-of-Year report to inform membership of our successes and vision.  Create and maintain PowerPoint slide templates and decks to strengthen EMRA’s brand.

  20. Participate in EMRA Board Meeting planning, CORD Annual Meeting and ACEP Scientific Assembly preparations and travel to meetings as necessary.  Provide assistance for member participation in state/local/national events as assigned.

  21. With the EMRA Executive Director, prepare and monitor budgets, as assigned.

  22. Coordinate and collaborate with other EMRA staff members on projects to ensure efficiency within the department.

  23. Perform other duties as assigned by Executive Director.

Relationships and Contacts

Reports to:

EMRA Executive Director

Internal Contacts:

Annals, Chapter and State Relations, Corporate Development, Educational Products, Emergency Medicine Practice, Finance, Grants and Foundation Development, Member Care Center, Office of the Executive Director, Staff Services, and Technology Services

External Contacts:

ACEP and EMRA members; EMRA Board, EMRA Representatives, and committee members; ABEM, CORD, SAEM, AAEM and other associations; designers, developers, printers, mail houses and other vendors; funding sources; universities; residency directors and program staff; advertisers, exhibitors, and sponsors

Required Education and Experience

  1. Associates degree or Bachelor’s degree in communications, advertising, business or management or equivalent related experience

  2. Five years of related work experience including experience in marketing and public relations, special events, advertising, and promotions

  3. Established skills with Microsoft Office (Windows environment) and other software programs such as desktop publishing, graphics, databases, survey creation, and content management systems; experience with various web browser technologies; working knowledge of the Internet and its capabilities

  4. Some travel required; must be able to work occasional nights and weekends

     

Other Desired Qualifications

  1. Ability to work independently
  2. Highly organized, accurate and with strong initiative
  3. Ability to interact well with team colleagues, members and prospects
  4. Excellent project/special event planning skills
  5. Excellent proofreading and copyediting skills
  6. Strong verbal and written communications skills
  7. Experience in working with volunteers and vendors
  8. Work with EPiServer or html

 

We offer competitive salary, excellent benefits package, retirement plan and more.

If you have any questions or would like to send your resume, contact us here.

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