SimJim is a collection of web-based applications designed to bring the simulation lab to the web browser. Online tools for medical education and simulation, with a focus on emergency care. The company has been self-funded and is pre-revenue. After 3 years in development, the SimJim interactive case simulator is ready to launch publicly. The product is an online, non-linear case simulator with authoring tools built-in. Cases are extensively customizable, shareable across authors, and can be designed for both novice and advanced learners.